Via Arthur is the story of a neighborhood worth saving—and a family business determined to save it.
For over 70 years, Vincent’s Meat Market has been a cornerstone of Arthur Avenue, the Bronx’s legendary Little Italy. Founded in 1954 by Vincent DeLuca, the shop has been passed down through three generations of family ownership. What started as a small butcher shop has become a beloved institution, known throughout New York for exceptional quality and old-world craftsmanship.
But as a third-generation owner deeply rooted in this community, I’ve watched Arthur Avenue change. The neighborhood’s legendary shops—many of them family businesses over a century old—face an uncertain future. Foot traffic has declined. Younger generations have moved away. The very traditions that make Arthur Avenue special are at risk of disappearing.
Via Arthur exists to change that story. We’re not just an online marketplace—we’re a lifeline for the family businesses that define this neighborhood. By bringing authentic Arthur Avenue products directly to customers across the country, we’re helping these shops thrive while sharing the food, culture, and heritage of the Bronx’s Little Italy with everyone who’s been craving a taste of home.
Every order you place supports real family businesses. Every product you receive carries generations of tradition. And every bite connects you to a neighborhood that has fed New York’s soul for over a century.
This isn’t just about preserving the past—it’s about ensuring Arthur Avenue has a future.
“I moved to Florida 10 years ago and I’ve been missing Arthur Avenue ever since. The sausage from Vincent’s tastes exactly like I remember—finally, the real deal delivered to my door.”
“My grandparents used to take me to Borgatti’s every Sunday. Now I’m in Arizona and can still have their ravioli. It’s like being back in the Bronx for dinner.”
“I don’t have time to drive into the Bronx anymore, but Via Arthur brings the Avenue to me. The quality is exactly what you’d get walking into the shops yourself.”
Via Arthur works differently than typical online food retailers. We don’t warehouse products or work with distributors. Instead, we partner directly with Arthur Avenue’s family-owned shops, bringing their products to you with the same care and quality you’d experience shopping in person on the Avenue.
Every product comes from an actual Arthur Avenue shop—not a warehouse, not a middleman. You're ordering directly from the families who've been making this food for generations.
These are the same products locals line up for on Arthur Avenue. Hand-cut pasta, prime-aged meats, imported pantry staples—packed fresh and shipped with care, just like you walked in yourself.
From the Bronx to your doorstep, no matter where life has taken you. We handle the packing, cold shipping, and logistics so you get Arthur Avenue delivered fresh, wherever you are.
Three generations of butchers crafting USDA Prime cuts and Italian sausage the old-school way.
Fresh pasta and ravioli hand-cut daily by the fourth generation of the Borgatti family.
Italian cookies and pastries baked fresh daily with recipes passed down through generations.
The oldest Italian specialty grocer on Arthur Avenue, stocking authentic imports and gourmet staples.
